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Research papers

Sustainable motivation

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their feelings of guilt.Moreover, it will be questioned...

Catalogue: ESOMAR Responsible Marketing 2004
Author: John Barzilay
May 11, 2004
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Citation

Barzilay, J. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sustainable-motivation-6355


Research papers

Typology versus segmentation

Recently psychographic characteristics have become en vogue to typify and to describe groups of people. How fruitful are these psychographic variables, these personal values and value-systems to describe people and to explain behavioural differences...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay
Company: Unilever
June 15, 1989
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Citation

Verhallen, van Onzenoort and Barzilay (1989a, June 15). Typology versus segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/typology-versus-segmentation